'Joining Intuit is like a mid-air refueling that will allow us to accelerate our shared mission and help our customers prosper. “Over the past 20 years, Mailchimp has been on a tremendous journey empowering small businesses to grow,' said Ben Chestnut, Mailchimp co-founder and CEO. “With Mailchimp and QuickBooks combined, our customers can leverage their purchase data to glean better insights about how and who to market to so they can grow their businesses.” “The combination of Mailchimp and QuickBooks together will create a robust engine for small and mid-market success,” said Alex Chriss, Executive Vice President and General Manager of Intuit’s Small Business and Self-Employed Group. In the coming months, a key benefit of the acquisition will be a deeper integration, enabling the syncing of customer purchase data between QuickBooks and Mailchimp and tailored recommendations to help small businesses optimize their marketing efforts. The companies began testing a one-way integration between QuickBooks Online and Mailchimp in July 2021, and since then QuickBooks customers have imported more than 400,000 customer contacts into their Mailchimp accounts to use for customer segmentation and marketing. The integration of Mailchimp into the QuickBooks platform will help address these issues, providing small and mid-market businesses with tools to power their success. Despite this, almost three-quarters of small businesses have not adopted a customer relationship management solution. For two-thirds of small businesses, finding new customers is their biggest obstacle, and over 25% struggle to retain existing customers. The combination of these trusted brands comes at a time when small and mid-sized businesses are working to rebound from the impacts of the COVID-19 pandemic. I’m personally excited to officially welcome our new Mailchimp colleagues to the Intuit family.”

“We’ll expand our AI-driven expert platform by integrating Mailchimp and QuickBooks in smart ways that will help businesses from start-up to scale-up grow and run with confidence. “At Intuit, we’re focused on powering prosperity around the world, and we’re thrilled that the addition of Mailchimp will allow us to help small and mid-market businesses with one of their top challenges - reaching and retaining customers,” said Sasan Goodarzi, CEO of Intuit. Together, Intuit and Mailchimp will work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organized and stay compliant, all assisted by experts at their fingertips. “We want to be able to say to customers: We know you’ve got excellent credit, you could qualify for a loan at 5.74 percent that would reduce your debt payments by this much.”īecause Mint earns revenue by charging banks to promote their offerings to users, moving up the ladder into higher-ticket financial products could also boost the value of the share Mint skims off the top.MOUNTAIN VIEW, Calif.-( BUSINESS WIRE)-Intuit (Nasdaq: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma, today announced that it has completed its acquisition of Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses. “Eventually we’ll get into loans, debt consolidation and mortgage payments,” he said. The company may also launch products involving credit or FICO scores and move into the small business market. (You’d have to reach out to Barclays or Royal Bank of Scotland to work in the U.K., not Wells Fargo, for example.) Growing internationally may be a little more logistically difficult for a company like Mint than it is for other consumer-focused companies, since the startup will have to weave its way through a variety of domestic banking laws and different financial partners to reach customers overseas. I would like to say early next year,” said Patzer.

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